Branding for startups. How important is it?
Especially in the wake of the fact that social media plays a large part in marketing for any business hoping to be found, let alone sell anything online.
We’re about to walk through how to resonate, the way you to talk to your audience and the way people see your business online, with that one little piece that’s very big, the constant brand everywhere you show up.
Branding can stop a business from taking off from the get go. Bold statement. But it’s true.
The reason? You can look at other people’s logos and social media presence all day long. Think yeah, I want something like that. And then you go at getting it done and everything grinds to a halt.
You post 37 different renditions of a logo online and ask your Facebook feed which one they like. No one agrees. Or people like one that you hate.
So you post one on your website to try it out. Another on a social media site, before you know you it you don’t know what you have out there everywhere and your cohesive brand never happens.
Branding doesn’t have to be hard. It just has to be consistent. The hard part is getting all the sites set up really, which indeed can be tedious and time consuming.
You’ve had this idea in your head for a long time. Or you simply want to get into the internet marketing space. But suddenly, you’ve stopped all your forward movement over branding.
We see it all the time. We also see the businesses who do well. One of the the biggest keys is just getting a brand look and color done and putting it out there. Quickly. It doesn’t have to be complicated.
Then add these elements with your writing voice, with video, with the content you put out about your service or product.
What makes you different?
What do you offer?
Why are you doing it?
These are the things that will glue together all the elements of your brand. These are the things that will bring your brand to life.
Have you ever heard, “be everywhere” when it comes to internet marketing?
It’s true. Sounds overwhelming but with a good branding plan in place you can do this.
Step #1 is to go out and get all the social media accounts you can with that match your brand name. There are literally hundreds of accounts you can sin up for but the majors are:
Make sure all of your profiles match. Be on brand.
The thing about a brand is truly it’s about your story. Why do you do what you do, sell what sell? Branding really gives you a chance to put your stamp on your own unique version of what you do. It is what people will buy.
You could sell anything really (authentically). As long as you are consistent. As long as people recognize you time after time, and on the internet that means have a consistent brand logo and colors, and you consistently put your story and your products out there, you’ve got a winner!
Your brand colors will bring out emotion. Color offers an instant way to convey meaning and message without words.
If you’ve been dreaming of your own internet startup, make it easy on yourself. Check out our done for you Buy and Instant Brand Today!
Jt Clough has been creating profitable brands since before branding was even a thing. Her first advertising agency was founded in 1995. Yeah, before Google was a thing. And that’s the reason she brings some serious intuitive knowledge to niche branding. Nothing compares to hands on experience through trends. Owning and operating businesses from brick and mortar, marketing online and entering the e-commerce world, the ability to recognize and brand a niche that does well is innate for Jt. She brings 29 years worth of profitable experience in branding and picking the right niche at the right time to The Brand Emporium.